ABOUT ME
I'm a social psychologist with many areas of interest. I've been particularly active in digital marketing via big data (SQL, Java, Python, R, & Hadoop), motivation and emotion research, and behavioral economics. I've also focused research on issues of planning for older age including retirement income and assets, as well as planning for the possibility of needing long-term services and supports. I was the first research supplier ever named Marketing Researcher of the Year by PMRG. My work was recently recognized by Fast Company's Top 10 Most Innovative Award. I am also a Fellow of the Employee Benefit Research Institute.
Building with Habitat for Humanity, 2018
EDUCATION
RESEARCH INTERESTS
Planning for Retirement & Health Care
Retirement income, health, social insurance, and long-term care
1990 - 1993
University of Connecticut
Doctorate, Social Psychology
Applying Insights to Digital Marketing
Identifying key marketable characteristics via 1st and 3rd party data
Consumer Motivation and Emotion
Applying insights to real-world interventions
Applied Behavioral Science
Creating behavioral nudges to shape behavior toward positive outcomes
1987 - 1989
University of Connecticut
Masters, Social Psychology
VOLUNTEER WORK
ATZIN Desarrollo Comunitario
Empowering women to transform at-risk communities in Mexico, creating a hopeful outlook. Conduct in depth interviews with stakeholders and key donors resulting in improved digital presence and effective messaging.
Planned Parenthood Federation of America
Empowering women to access comprehensive reproductive and sexual health care, education, and information. I researched the effectiveness of the Across The Line VR experience.
The first women’s shelter in the United States, providing a safe and nurturing environment that helps poor and homeless women maintain their dignity, seek opportunity and find security. I've primarily been involved in serving lunch and distributing personal health care products